It appears Amazon has begun testing a redesign of its retail site — and it could foreshadow the launch of Amazon’s own tablet, according to reports on Mashable.com. I’m not sure I see the foreshadowing… but the design, I did see when I first jumped onto the site this morning.
According to Mashable:
The testing began last week and will continue to be rolled out to additional customers, but a full launch date is unknown, according to the Wall Street Journal.
The new design is cleaner and less cluttered, with more white space and a larger search box. Mashable staff with access to the new version noticed that the wish list and shopping cart were easier to get to and more intuitive. Amazon says the redesign will feature apps, digital games, ebooks and MP3s — all products suited for tablet visitors, according to TechCrunch.
I took a screenshot of the updated design:
Here are some other articles talking about the redesign:
- http://www.technewsworld.com/story/73245.html
- http://www.alexanderinteractive.com/blog/2011/09/amazon-redesign-a-small-step-towards-t-commerce/
- http://www.investorplace.com/2011/09/amazon-page-redesign-tablet-amzn/
What do you think of the new design? It seems cleaner and a bit easier to navigate, though it also seems a bit “half-done” to me.