Do you really know your customers?

April 27, 2010
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Your customers are each individual people. No one customer is exactly the same as the next one. When performing your market research, you will undoubtedly come across and/or use such terms as: target market, demographics, household income, etc.
It is crucial, though, to realize that though this data is valuable, it is nothing more than looking [...]

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Home-Town Comfort = Trusting Customers

March 26, 2010
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I have lived in cities of all kinds, from huge (Houston, TX), to small (Paso Robles, CA), and in-between (Lubbock). It never ceases to amaze me, though, how trusting people are that live in Lubbock.
On the one hand, this is no doubt a good thing that people feel comfortable and trust the people around them. I [...]

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My First Gray Hair

March 25, 2010
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I’m not sure how to react – I officially have my first gray hair. On paper, I’m only 27 (and a half – if I remember the days of my youth). Am I getting old? I would prefer to think of it as getting “seasoned,” but I guess that’s not up to me to determine.
Upon [...]

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Send me a text message. Watch me run.

March 19, 2010
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It never ceases to amaze me when an organization has the audacity to send me a text message without my permission to do so. Seriously, do these people not understand the idea of “inbound” marketing?
It all started with an innocent signup for a “free” program that was geared toward people like me who enjoy learning [...]

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Your Perfect Customer

March 12, 2010
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Do you know your perfect customer? When was the last time you talked to her/him? What questions did you ask them? Did you really listen to what they truly thought about you and your business?
So many businesses and business people forget one key element to running a successful business – knowing who their perfect customer [...]

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Dear Website, You Lost Me At Hello (‘Cuz you don’t have RSS)

February 11, 2010
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Congratulations, through some source or search I’ve conducted, I’ve landed on your website. I like what you have to say about the particular topic I’m currently reading. I want to hear more from you in the future, but I’m lazy, I like to have content force-fed to me, so, since you don’t seem to believe [...]

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Google Buzzkill

February 11, 2010
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For the past couple of days, there has been lots of buzz around Google’s latest attempt at social media. There have been countless reactions to the new product, from glowing praise to raving anger.
Google has dipped it’s toes in social media before, and has in most cases, completely missed the mark. Google Buzz, however, some felt, [...]

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It’s a Sad Time for Newspapers

February 3, 2010
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When Al Gore invented the Internet the Internet was new, few people expected it to become as commonplace as it is today. Now that it is, many traditional media outlets are suffering the wrath of innovation. I don’t know who first said, “Change or die!” but the message can be applied to all facets of [...]

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HOW TO: Look like an Amateur on Twitter

February 2, 2010
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Twitter has exploded past the mainstream growth curve and is finding its way into marketing programs that are run by people with little to no experience using social media as a community building tool with a marketing mindset.
When rookies join Twitter on behalf of the companies or programs they work for, veterans can sniff them [...]

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If You Think Outside the Box, You’ve Got It Wrong

January 29, 2010
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I’m just spit-balling here, but I’d guess that if you looked at all of the creative and many business agencies in the world today, you’d probably find that at least half of them use the phrase “think outside the box,” or something strikingly similar. The term is a cliché. And in my opinion, the concept [...]

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