Verizon Pwns AT&T

January 24, 2010
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When it comes to marketing, it would be a mistake to take advice from the current responsible parties for AT&T’s marketing and general business strategy – they only seem to know how to react to what Verizon is doing.
I’m not proud to be an AT&T customer
To be clear, I’m an AT&T subscriber, [...]

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Dating Your Customers – Part 1 – Select A Target and Approach

January 21, 2010

The parallels between attracting customers to your business and attracting a date this weekend are often missed, but for those businesses that understand how to interpret the similarities, the rewards will be grand.
Marketing and dating are not often two words found in the same sentence. Okay, maybe since the advent of [...]

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What Do People Say About You On Twitter?

January 19, 2010

Social media is quickly moving beyond the realm of “buzz” and is being recognized as a marketing landscape game-changer. Twitter has exploded, and Facebook had more traffic on Christmas day 2009 than Google did. To survive in this new marketing world, you better know how to navigate it’s waters.
The Power of Twitter
Twitter has become a [...]

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Should You Believe That Poll?

January 19, 2010

Mashable.com posted a poll on the 15th of this month asking the dubious question: Who would win in a fight: Nexus One or iPhone 3GS? And from the start, hype ensued.
First and foremost, I think polls have their place. Even though they have a ridiculous margin of error, I believe they have [...]

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The Eight Irresistible Principles of Fun

January 16, 2010

Thanks to @chrisbrogan for sharing this video created by @boxofcrayons. It takes 5 minutes to watch and has an awesome message. Enjoy:

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Can A 9-Year Old Find Your Business?

January 16, 2010

An interesting thing happened this morning. After sleeping in past 7:30 (part of my Saturday traditions), I proceeded to get up and mosey into the living room where Lynne and Caden were already up watching TV. After sitting quietly watching Caden flip through the full cycle of channels without finding anything [...]

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Phone Books: A Slow Agonizing Death

January 14, 2010
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Ask 9,856 people on polldaddy.com the question, “Do you still use a phone book?” and you will find out that a whopping 7,498 (or 76%) people will tell you that they never do. 20% will tell you that they rarely use one, and a meager 4% of them will tell you that [...]

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Smart People. Stupid Marketing.

January 13, 2010
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Why do smart business people sometimes make stupid marketing decisions? Simple, they get sold.
I am an independent marketing consultant. “Big deal,” you may be saying, “I know a bunch of ‘marketing consultants.’” Ask yourself this question: Do they work for an independent firm with nothing to gain financially if you decide to [...]

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Dear AT&T and Verizon: Stop Peeing On Me

January 13, 2010

If you have watched any TV or online TV streaming lately, odds are good that you’ve seen one of these commercials:

When Verizon started the campaign bashing AT&T’s 3G coverage, some of us got a chuckle out of the spotlight being put on AT&T’s known spotty coverage – in particular those of us who [...]

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Creating Your Conversion Strategy

July 13, 2009

Having the right conversion strategy will help you attain your online marketing goals. In the list below, I have outlined the key areas to focus on with websites that have non-ecommerce related conversion goals in mind, for example, getting a customer to call your business from your website, or fill in a form. I look [...]

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